The Air Jordan Force / AJF 5 (V) Low - Is it the Shoes? (White/White-Varsity Red) were released on May 31, 2008 and retailed for $130. They released alongside a black version, which features the same theme. They take inspiration from the saying "Is it the Shoes", referring to Michael Jordan's extraordinary talents. We can all remember Spike Lee playing the role of Mars Blackmon in the Air Jordan commercials, and after MJ did anything on the court, Mars would pop up and ask, is it the shoes? The sport a white leather upper along with the Is it the shoes? logo printed in small lettering in a repeating pattern that extends across the upper and all the way underneath the sole.